Commercial Effectiveness

Case Study 1 -

Streamlined the commercial analytics processes for a mid-size pharma company

Business Problem

Our client was looking for a partner to manage multiple commercial workstreams; the work was distributed in-house along with 2 different vendors Existing operations were often error-prone and delayed; weak coordination across vendors & different stakeholders Analytics and insights were an afterthought; lack of informed decision making

ProcDNA’s Approach

Issues Identified

No documentation Lack of coordination among team members Operational mindset – no focus on insights Broken processes

Revamped delivery model

Adopted best practices – Created detailed checklists and automated QA/QC framework Created a single source of truth – Setup AWS-based Common Data Layer across vendors and workstreams Setup multi-disciplinary team – U.S. + India Integrated Analytics team Cross-trained team members Established prioritization practices – Created prioritization checkpoints and escalation matrix to resolve any issues

Client Impact